According to a GfK NOP survey 75% of the Britains think the iPhone is too expensive.

4&% of those questioned claimed they would never buy the iPhone at the current price, 26% like the iPhone a lot but also believe it’s too expensive. Only 2% of them said they want to get the iPhone for Christmas.

8% of the British people don’t like the iPhone at all and 12% have even never heard of it.

Judging from this survey the iPhone doesn’t have a lot of success in Great Britain where it is exclusively sold through O² with the corresponding long term contract.