Is the word app or is it application? Read for yourself:

I do not own an iPhone and I probably never will. The main problem I have with the phone is that the Apple corporation has taught an entire generation that it is acceptable to say “app” when they mean “application.” It’s not acceptable, it’s stupid and sounds bad. I can see how they came up with the name - Apple’s applications. Clever but still a poor choice. And now every idiot is saying it and I have to correct them to “F*ck ‘app’.”