Especially Apple fans feel somewhat cheated as they switch to the iPhone. Most people that use Apple products really love that company but with the iPhone they might feel a little cheated by their beloved company.

I heard some rumors that the ring tone of the iPhone was not loud enough. You just could not hear the phone well enough when it was in your pocket. Through the monopolistic approach of Apple in Europe people had to switch from one service provider to the other one to get the phone. For example O² in Great Britain which has a worse coverage than Vodaphone, but if you want the iPhone you need to go there.